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Sales and marketing
TrueAltitude AI passenger engagement platform
TrueAltitude launched a cloud-based passenger engagement platform on November 2 for airlines with high-speed inflight connectivity, Onboard Hospitality reported. It gives each airline a branded digital space passengers can use through the trip, with interactive flight and airport maps, destination information, on-demand and live entertainment including free ad-supported streaming channels, shopping, travel services and an order-to-seat function for buying onboard. AI personalization picks the content, recommendations and advertising based on the flight, the destination and the stage of the journey. Airlines can connect loyalty services and see analytics on engagement and sales, and the business model rests on curated advertising and brand partnerships. The company is targeting connected narrowbody fleets, especially low-cost carriers, and says it is in commercial talks covering more than 1,000 connected aircraft. No airline customers were named.
Why it can make you money
Operators are paying for satellite connectivity, and a passenger who only checks email gives nothing back on that cost. Showing the right offer at the right moment, such as a ground transfer near landing or a destination tour on a leisure route, can turn connectivity into revenue. For business aviation the same idea applies to a branded cabin portal for repeat clients. Ask any vendor for real sales per flight from a live customer, since none were published here.
- Pricing
- Not published; contact TrueAltitude
- External link
- https://truealtitude.ai/
- Source
- https://www.onboardhospitality.com/truealtitude-targets-new-airline-revenues-with-ai-powered-passenger-engagement-platform/