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Sales and marketing
PROS Revenue Management Advantage at Kenya Airways
Kenya Airways said on October 30 that it has selected PROS, after an extensive evaluation of revenue management solutions, and will implement PROS Revenue Management Advantage. The airline says the AI-powered system combines advanced forecasting with network planning to help it anticipate demand, find revenue across its network and make faster commercial decisions. Kenya Airways described it as a foundation for offer optimization and its wider move to modern airline retailing. No contract value, timeline or results were disclosed.
Why it can make you money
Seats and charter hours are perishable: every one that leaves empty or sells too cheap is money gone for good. Better demand forecasting is how airlines decide when to hold a price and when to drop it. Smaller operators do not need an airline system to learn from this, but they should be tracking their own booking curves by route and season, because that history is what any forecasting tool will need first.
- Pricing
- Not published; contact PROS
- External link
- https://pros.com/
- Source
- https://corporate.kenya-airways.com/en/news-press-release/2026/october/kenya-airways-selects-pros-ai-technology-to-improve-revenue-forecasting-and-commercial-performance/